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Table of Contents:


  • Why blog? Build a business: A blog can be the center of a low-overhead, location-independent business.
    • Grow an existing business: Content marketing is one of the best ways to drive your business forward.
    • Showcase your expertise: Blogging is a great way to position yourself within thought leadership.
    • Build relationships: Become an active member of your community and build relationships with people you want to reach.
    • Fun & Enjoyment: If you’re passionate about your topic, you’ll find writing about it as a lot of fun for its own sake.


How, and to whom, will you provide value? Who is your audience, and what will your content do to improve their lives?

  • Know your why. Think about the overarching vision you have for your life and your career and determine how this project fits into that long term vision.
    • What’s your endgame? Why do you want to embark on this journey?
    • No writer has ever failed mid-keystroke.
  • A blog is the basis for a media company, which has a buisness plan and revenue models.
    • Revenue can come from ad space, consulting services, a book or course, a physical product, etc.
  • The first part in developing a content strategy is choosing a niche.
    • Committing to a specific topic or audience.
    • Look at what you buy recreationally, what’s on your bookshelf or watch history, how you spend your free time, etc.
    • In addition, take an inventory of your current skills and expertise.
  • Most content serves one of four main purposes:
    • Entertainment, Education, Persuasion, or Conversion.

Idea Generation

  • The more valuable content that you publish, the more opportunites you have to connect with people.
    • The process for coming up with good content consistently is to be able to come up with good ideas consistently.
    • You need a reliable Ideation System.
  • Creation begins with consumption
  • Conducting a braindump
  • The #1 tool for content research
  • Questions from your target audience
  • Eavesdropping on niche communities
  • Your existing audience and content can help you generate new ideas

Improving Your Writing

Effective Types

Content Formats

Search Enging Optimization

Promotion Strategies

E-mail Lists

Monetization Strategy